You've seen this before. Hearing aids offered for 50% off (thats buy one get one free!) Unfortunately, this practice is at best, not a wonderful deal. How so?
MSRP - Is It The Normal Price?
Inflating the MSRP on a product isn't reserved for the automotive industry. Even though hearing aids are considered medical devices, the companies who make them tend to inflate the products MSRP. Most, if not all, clinics (in my 10 year experience) never charge MSRP.
Is It Any Discount At All?
The best answer is: 'maybe a little, sometimes'. Usually '50% MSRP' is pretty close to the every day price. That means that the advertisement is simply a ploy to get you to walk through the door and enjoy their normal services at their normal prices. Is that a rip-off? Not really, but it is pretty misleading.
How Does it Work At Hearing In Motion?
Our prices are way lower than MSRP. In fact, our prices are way lower than all of our competition. We invested in all mobile equipment - which gives us the freedom to see anyone, anywhere without the cost of a physical location. We unbundled our prices to significantly lower the cost of hearing devices.
-Written by Caleb Dowell-
Another common practice is to offer devices for '$1,000 off'. We'll talk about this in Part II.